Advanced Development Concept
Paintable High Wall
Mini splits are an emerging product category in North America, driven by energy efficiency and the ability to zone control. Paintable high wall is an advanced development feature I helped develop for the mini split space. I helped scope the market insights/trends, develop product strategies, and validate feasibility.
Info:
Midea American R&D Center 2025 - 2026, 4 months
Market/Trend Analysis; Product Strategies, Physical Prototyping; Consumer Research
Role:
Midea Mini Split Offerings
Dehumidifiers are highly utilitarian products, with performance driving most purchase decisions. As a result, brands primarily compete on capacity, energy efficiency, and noise. And because this category is heavily OEM-driven, many products share similar architectures and components, leaving little room for meaningful differentiation.
