Advanced Development Concept
Paintable High Wall
Mini splits are an emerging product category in North America, driven by energy efficiency and the ability to zone control. Paintable high wall is an advanced development feature I helped develop for the mini split space. I helped scope the market insights/trends, develop product strategies, and validate feasibility.
Info:
Midea American R&D Center 2025 - 2026, 4 months
Market/Trend Analysis; Product Strategies, Physical Prototyping; Consumer Research
Role:
Midea Ductless Offerings
Midea has a limited mini split portfolio in North America and low market awareness. Most of their products are sold through OEM channels (Carrier, Mr.Cool) All Easy Pro is Midea’s highest selling mini split in North America. It is catered specifically for easy maintenance and simple disassembly. The overall product, from a feature and appearance point of view, is extremely standard.
Trend Analysis
I researched market trends and collaborated with HVAC experts and CMI specialists to identify opportunities aligned with Midea’s product offerings.
Make mini splits smaller and disappear into the space
Competitors are exploring paintable finishes, customizable panels, and slimmer profiles to better integrate mini-splits into residential architecture. However, balancing aesthetics, space efficiency, and performance remains a challenge.
